Behavior Problems in Schools Due to Lack of Discipline Essay -- Educat

P arents and students seldom dispute the disciplinary actions of school authorities up until the late 1960s. works are a place considered to leave alone instruction, instill good value, and inspire the morals of our nation (Arum 60). The courts decided that it was important to give teachers and school administrators authority over student behavior. The authority initiated from the English reciprocal law concept of in loco parentis which means in place of the parent. This law allowed parents to give school personnel a given amount of deem over their children when they place their children in school (Yell 8). This gave administrators and teachers the ability to guide, correct, and discipline in an orderly and effective learning environment while maintaining practical control of students as they do their job teaching. Loco parentis implies that teachers and administrators have a responsibility to see that school order is maintained by requiring students to obey reasonable rules and commands, ensure others rights are respected, and conduct themselves in a safe and orderly manner while at school (Yell 8). Students are supposed to know what behaviors are acceptable or forbidden. They need to be accountable if they refuse to comply with reasonable school rules by behaving in prohibited ways. Holding the students accountable, means the violators will be issuing to disciplinary measures or consequences. As students civil rights revolution evolved, and the increase of these rights emerged, parents and students, began to question, undermine, and challenge school disciplinary practices in court with the help of lawyers in the publics interest. The timeframe for drastic school discipline changes began around 1969. The Supreme Court ruled how... ..., Barry A. School Discipline Is There a Crisis in Our Schools? Australian Journal of fond Issues 35.1 (2000) 73-86. EBSCO MegaFILE. EBSCO. Web. 19 Nov. 2010.Jackson, Toby. Getting Serious About School Discipline. Public In terest 133 (1998) 68+. Expanded Academic ASAP. Web. 19 Nov. 2010.Jost, Kenneth. Student Rights. CQ Researcher 19.21 (2009) 501-524. CQ Researcher. Web.21 Nov. 2010.Wintour, Patrick, and Nicholas Watt. Gove promises to closing curtain no touch rules for teachers Governments new deal in the classroom on eve of Tory conference. The Guardian. 2 Oct. 2010. ProQuest Newsstand, ProQuest. Web. 19 Nov. 2010. Yell, Mitchell L., and Michael E. Rozalski. The Impact of Legislation and Litigation on Discipline and Student Behavior in the Classroom. Preventing School Failure 52.3 (2008) 7-16. EBSCO MegaFILE. EBSCO. Web. 19 Nov. 2010.

student :: essays research papers

Identification/description of alternativesProvide breach customer serviceToys R Us can change magnitude the level of customer satisfaction by providing good customer service. Friendly and well trained employees who understand customer needs better and who understand the sizeableness of satisfying the customers will not only assist in encouraging customers to shop at Toys R Us but also contribute to differentiating the guild from its competitors. It is important to stir each customer feel important and to serve each customer feel like he/she is the only customer. Provide better shopping experienceIt is key for Toys R Us to make the shopping experience anomalous and fun. The experience would encourage the parents and their children to stop and shop more often. The extraordinary shopping experience can make the store the best place to shop for toys. The experience would leave a lasting impression in the minds of customers and would make them want to come fanny and come often. S etting up a game room at the store would attract kids to come to the store to supply out new games, interact with other kids and also provide the store an opportunity to introduce and market new products and while the families enjoy a unique and fun shopping experience. Introducing characters in the store like Goeffrey the Giraffe would provide entertainment to the families and improve the shopping experience. PromotionsToys R Us can attract customers by sending out discount coupons and providing special discounts on occasions. Providing unhomogeneous incentives based on what customers spend would help increase consumer spending. Customers buy several toys throughout the various ages of their kids and more than often buy toys for various kids in their family and for friends kids. Incorporating rewards/points systems helps Toys R Us establish a long-term kind with the customer and the relationship only grows as the customer buys each time at the store. This lock-in mechanism would also play a vital role in call foring the customers back to the store as opposed to shopping at the competitors store for their needs. 3 in 1 experienceThe company can bring its umbrella of product offerings from its various stores such as Toys R Us, Kids R Us and Babies R Us under atomic number 53 roof. Providing several products in one store provides the customers more than one reason to stop at the store. Families with kids in different age groups and families with varying needs can find their needs in one place presenting the customer with a one stop shopping experience.

henry ford :: essays research papers

Henry cut across, born July 30, 1863, was the premiere of William and Mary Fords six children. He grew up on a favored family acquire in what is today Dearborn, Michigan. (XXX) It was early on that Henry showed a strong dislike for his farm chores and interests in all types of mechanical things. (XXX) In 1879 at the very young age of only sixteen Henry left home for Detroit the present day motor city.(XXXX) In Detroit Henry worked as an assimilator to a machinist.(XXX) Returning home to help with farming from time to time he remained in his apprenticeship for 3 years.(XXXX) In the years to follow Henry more than or less drifted in his work such as operating or repairing steam engines, finding occasional work in a Detroit factory, and over-hauling his fathers farm implements, as well as lending a reluctant hand with other farm work.(XXX) However In 1889 with the marriage to his wife Clara Bryant he was coerce to find a steady job to support them and worked by running a saw mil l. (XXX)In 1891, Ford became an engineer with the Edison Illuminating Company in Detroit. By doing making this decision it showed that Ford had decided to concentrate his job and work to industrial pursuits. His promotion to Chief Engineer in 1893 gave him enough free time and money to devote attention to his personal experiments on internal combustion engines. (XXXX) In 1896 his experiments produced a result he made a quadricycle that had a steering wheel and a two speed engine with no reverse. (XXX) Although this sounds like a very impressive feat Ford was not the first to build a self-propelled vehicle with a gasoline engine.After two unsuccessful attempts to establish a company to manufacture automobiles, the Ford move Company was founded in 1903 with Henry Ford as vice-president and chief engineer. (XXX) The small company produced only a few cars a day at the Ford factory on Mack Avenue in Detroit. Groups of two or three men worked on each car from components ordered in by ot her companies. (XXX) Henry Ford realized his dream of producing an automobile that was reasonably priced, reliable, and efficient with the introduction of the Model T in 1908. (XXXX) This vehicle initiated a sore era in personal transportation. It was easy to operate, maintain, and handle on rough roads, immediately becoming a huge success. Says XXX in page XXX.

Cultural Anthropology Article Comparison :: Anthropology Culture Essays

IntroductionCultural Anthropology is a term that is in bothday lives and topics. When one thinks of anthropology they think of the study of octogenarian remnants commonly referred to as archaeology. This, however, is not the only form of anthropology. There are four types of anthropology and they are archaeology, biological anthropology, cultural anthropology, and linguistic anthropology. However, Cultural anthropologists are every where and study people of all walks of life. One can find a topic and find some type of study that an anthropologist has conducted on the matter. The following are five articles that explain how anthropologists are every where.Section Culture and FieldworkChapter Corporate Anthropologists, page 24Summary of ArticleThe article talked about how anthropologists play an pregnant role in the corporate environment. Anthropologists have been working with businesses since the 1930?s, however in the 1980?s this field acceptd significant growth. This was due to the ?globalization of business practise and the increased awareness of the importance of conclusion for business,? (Laabs 24). Cultural anthropology is the study of existing people and corporations find this information useful in trying to understand humanity behavior within their own organization. ?Business anthropologists have been studying the corporate world for years, on such varied topics as how to encourage more creativity or how best to integrate multicultural learning techniques into an organization?s training program,? (Laabs 25). Most anthropologists who work in the corporate environment do not use the title of anthropologist. There are currently over 200 anthropologists working in this field. The article then gave an account of one anthropologist?s experience in the corporate environment. The article concludes by saying what corporations think of the value that anthropologists add to the companies and that the role will continue to grow. Anthropologist?s ExperienceT he anthropologist that contributed to this article was Lorna M. McDougall. She plant life at Arthur Andersen?s Center for Professional Education, which is located in St. Charles, Illinois. McDougall is ?studying why people from some cultures learn best from lectures, although others learn best done interactive learning,? (Laabs 25). McDougall has played a large part in developing Arthur Andersen?s Business English Language Immersion Training (ELIT) program. This program builds a language skill that allows for communication between two parties where English may be a second language. This program also provides an awareness of each culture?s business ethics. ?The results of her work have helped instructors, who train Andersen consultants working in 66 countries, be better teachers,?

Ethical and Legal Issues of Phone Tapping :: Privacy Telephones Communication Essays

One of the hottest topics in privacy is regarding our phone conversation with others. It doesnt take a whole lot these days to be in someones business, in their conversation, breaking the law of privacy with out spending that much time and money. Compared to an average monthly phone bill of seventy dollars, the option to spigot the average phone line is probably worth less than twelve cents a month to police and spy agencies.1 These days, when information is transferred from one somebody to a nonher, or from point A to point B, there are to a greater extent people who are interested in know what they are talking about, not just to know but to benefit some function out of it. This is iniquitous if it is done without the knowledge of the individuals involved. Since people are not giving communication privacy bounteous attention, it is getting to the point that it is out of control of anybody. Anybody usher out just get up and get in to others conversation with out their knowledge. This is having a big gear up in out community these days. There are a lot of scenarios were people are involved in this situation. If we take an example, people are more concerned about paying their bills over the phone by their credit card, knowing that there might be someone in the middle intercepting alone this information to harm the person. This action has a lot of side effect in the development of new technology. Paying over the phone using a credit card was never there years ago it used to be only paper bills. Now, not only can we pay though phone call but also we can pay using the computer. All this is new technology that was never there. But if someone is always doing something illegal to affect the direct communication of customer and sellers, there wont be a trust with will be a great bondage between them, which can help the market, and the technology to go to another lever, which is better. We can also have a different approach, which will make phone tapping a well-gr ounded thing for the community. The government uses phone tapping to investigate some people in order to keep the safety of the people or the community in a good condition. For example, if the government knew before the incident on 9/11 though the conversation of the terrorist, they would have saved a lot more people who died not knowing that they were targeted.

Ethical and Legal Issues of Phone Tapping :: Privacy Telephones Communication Essays

One of the hottest topics in seclusion is regarding our ph angiotensin-converting enzyme conversation with others. It doesnt take a whole lot these days to be in someones business, in their conversation, breaking the law of privacy with out spending that much time and money. Compargond to an average monthly phone bill of seventy dollars, the survival to wiretap the average phone line is probably worth less than twelve cents a month to police and spy agencies.1 These days, when information is transferred from one person to another, or from point A to point B, there are more battalion who are interested in know what they are talk about, not just to know but to benefit something out of it. This is illegal if it is done without the knowledge of the individuals involved. Since people are not giving communication privacy enough attention, it is getting to the point that it is out of control of anybody. Anybody can just get up and get in to others conversation with out their knowledge. This is having a outsize effect in out community these days. There are a lot of scenarios were people are involved in this situation. If we take an example, people are more concerned about softening their bills over the phone by their credit card, knowing that there might be someone in the position intercepting all this information to harm the person. This action has a lot of side effect in the development of new technology. Paying over the phone using a credit card was never there years ago it used to be only paper bills. Now, not only can we pay though phone call but also we can pay using the computer. All this is new technology that was never there. But if someone is everlastingly doing something illegal to affect the direct communication of customer and sellers, there wont be a trust with will be a great bondage betwixt them, which can help the market, and the technology to go to another lever, which is better. We can also have a different approach, which will make phone t apping a well behaved thing for the community. The government uses phone tapping to investigate some people in order to keep the safety of the people or the community in a good condition. For example, if the government knew before the incident on 9/11 though the conversation of the terrorist, they would have saved a lot more people who died not knowing that they were targeted.

Gambling: dangerous to society? Essay

In a study performed by Kerby Anderson of Probe Ministries, a Christian organization that investigates hot topics in America today, he states that there are twelve million tyrannical gamblers in the United States. Out of this twelve million, 96% began shimmer before the age of 14. He also reported that the average compulsive gambler has debts exceeding $80,000. This means that for this class, if we all grow up to be compulsive gamblers, all but angiotensin-converting enzyme of us will have started gambling by now, and we will all one day be in extreme debt. Today I will be informing you all how dangerous gambling can be.I will be talking near what good comes from gambling, the negative effects of gambling, and why gambling is a problem. In everything in life there is always some good. To gambling, there are some advantages that affect society economically. According to a study performed by the University of Minnesota, when cassinos come into an area, property value around the casino will almost always increase. The casino also creates jobs so fewer people in the area are unemployed. The casino also attracts motels and restaurants that will come into the area. Most casinos are owned by Native American tribes.The casino will raise the income of individuals that belong to the Native American tribe. Along with these economic advantages there are also social advantages. battalion who work for the casino or the new places around the casino will often feel better about their employment. All people have problems in life. These people must always deal with the obstacles life puts in their way somehow. Some people might use the casino to get a cease from these problems and pressures that life places in their way. The only problem with the good things in life is that they usually bring some bad things with them.To gambling, there are just as many, if not more, disadvantages that come with the advantages that it brings. Some of these are economic. Gambling has be en proven to be addictive. When people have an addiction that calls for the need of money, they need to get this money one way or another. This leads to people going into debt or committing crimes such as fraud, embezzlement, and thefts. This causes for a need for more law enforcement. some other problem with casinos is that money begins to rotate within the casino system and it begins to cause problems.The money that circulates in the casino needs to be used to improve or keep up with roads and public facilities in that area. There are also social disadvantages to gambling. First off, gambling can become addictive. This causes people to lose a compulsive gamblers trust and the compulsive gamblers work to suffer. Gambling also causes families to break apart because they lose trust in each other. In fact, divorce rates are higher in families in which at least one of the adults is a compulsive gambler. People describe a compulsive gambler as many different things.A professor at the University of Minnesota defines compulsive gambling as the inability of a person to hold out the urge to gamble. It takes control of people, causing them to do and think things that are not what they personally value. A sure sign of addiction is the need to deceive both(prenominal) yourself and others by lying, denying, or covering up. Compulsive gambling is often described as the purest form of addiction. It is known as this because other addictions such as do drugs or alcohol addiction involve some sort of chemical, but compulsive gambling is purely psychological. There are ways to stop the problem of compulsive gambling.One way is to completely ban gambling. This is probably not the best solution for the people who do not abuse their right to gambling. Another way is to strictly limit the amount of money one can use by gambling and limit the amount of sequences a person can gamble each month. This is a good solution because people can gamble, but they can use their right in a serious way. You now know how dangerous gambling can be to society and what comes along with gambling. We have discussed what good comes from gambling, the negative effects of gambling, and why we should keep gambling out of society. I want to leave you with a story about a guy named John.He and his wife found out that their son was in trouble as a result of gambling. They bailed him out of jail for the price of $3,400. That was seven years ago. Since then, John has bailed him out of jail many times. His son has anomic three jobs and his wife divorced him. His two small daughters often cry because he would rather spend time at the casino than spend time with them.Works Cited ?Gambling A Challenge for Youth 1992, Shirley J. Anderson, Roselyn A. Biermaier and Sandra K. Syverson ?Gambling 2002, Kerby Anderson, Probe Ministries ?Is Pathological Gambling Really a Problem? You Bet 2001, Brian Castellani

Chaucer’s Prologue To The Canterbury Tales Essay

Dave Tagatac English III Dec. 1, 2000 Canterbury Tales Essay 1 In Geoffrey Chaucers Prologue to The Canterbury Tales, there was a Friar to accompany the party travel to Canterbury. Hubert, as he was called, embodied the traits from which friars were expected to keep their distance. Chaucer is successful in using this white-necked tapgar to bring to the readers mind corruption, wealth, greed, and lechery, all hypocritical and immoral characteristics for a human beings of the church to possess. Although he is a merry man, full of joy and wantonness, these are mere irrelevancies when assessing Huberts value of character as a friar.Throughout Chaucers interpretation of the Friar in the Prologue, Huberts corruption is evident. Probably the Friars greatest evil is suggested early in his description and mentioned several times more. When Hubert would marry a couple, he would give each Of his young women what he could afford her. The sexual connotation of this statement is enforced by th e fact that He kept his tippet stuffed with pins for curls, / And pocket-knives, to give to pretty girls. Other evidence of corruption, although not as reprehensible as the defiance of celibacy, includes Huberts failure to attach the lepers, beggars, and that crew, to whom friars were intended to be nearest. The narrator explains that their lack of money makes their friendship simply a waste of the Friars time.A friar is supposed to be poor, only taking what they need to survive, and giving the rest to those impoverished souls who need it. Hubert, on the other hand, was quite wealthy. I have never known the boozing of alcohol to be a necessity of life, and yet this friar knew the taverns very well in every town / And every innkeeper and barmaid too. The narrator even up states outright that his income came / To more than he laid out. Yet another extraneous possession for a friar was the extravagant dress Hubert wore, as contrasted with the rags friars were expected to don. entire ly of these things demonstrate how the Friar, even when obtaining more than he expected, gave very little to the poor, and kept much for himself.This feeling is continued even augmented upon examination of Huberts greed. passing beloved and intimate was he / With Country folk within hisboundary. As mentioned above, he associated not with the poor, But only with the rich and victual-sellers. Anyone from whom a profit was executable was inherently the Friars friend. This greed is indisputable in light of a final piece of evidence. That is that Hubert would actually pay other friars not to beg in his district. Again, these are actions to be frowned upon in any man, let alone a religiously affiliated one.Finally, Hubert can be shown to be a leach, reprieve around those from whom he can get money, and depending on them to support his opulent lifestyle. Although he had no permission to hear confession, this was one way for him to make money, and he did not hesitate to utilize it. He even targeted those who werent so wealthy in a never-ending quest for monetary gain though a widow mightnt have a shoe / / He got her farthing from her just the same. When people of his district had a dispute, the lecherous Friar was there. Hubert could be lay out taking advantage of any opportunity he could find to make money honestly, or dishonestly.The Friar was well liked, and had a wonderful singing voice, simply his contributions to society ended here. He, through his actions, has shown evidence of corruption, immoral opulence, greed to increase this wealth, and a terrible habit of leaching off others. He was considered a man of the church, but he was far from the piety the title friar conveys.

Red Bull Marketing/Segementation/Pricing Essay

You are asked to address the following questions1. Who are the principal target segments for exit dogshit and how are they positioned towards these target segments?2. Analyse the going diddly-shit trade name victimisation any frameworks you judge appropriate.3. Comment upon red ink shites pricing progress4. Evaluate cherry coppers distribution channel strategy5. Would you describe violent fudge as a national, a European or a global smirch rejoin reasons?6, What market placeplaceing strategy would you recommend that cherry diddly should soak up over the next 5 years?Who are the principal target segments for wild bruiser and how are they positioned towards these target segments? vehement grunter has an aggressive international selling campaign that targets young males. These customers are frequently similar in their tastes for extreme sports, either as spectators or participators. Its numerous sponsored activities blow from extreme sports like mountain bikin g, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and mental picture games. It is this range of activities that enable the brand to be relevant to a huge incarnate of auditions across the globe.These target consumers use Red tomentum to replenish button levels. The elevated caffeine content of the energy drink is the disclose influence behind the target segments for Red Bull. The Anti-establishment, bonus end, positioning is aimed at capturing brand subjection from young, Generation Y males, or students aged 16+ who feel the destiny to re-energise. The need for caffeine is associated with being active, whether physically nightclubbing, playing sports or mentally workings long hours, driving or studying.PositioningRed Bull is positioned towards dickens major market segments at presentThe Primary market placeRed Bull is mar keted at students, via student Brand Managers in on-campus buzz marketing promotions, at drivers in petrol stations, as a premium priced mixer in nightclubs and at gyms. Red Bulls demographic is moving from the Generation Y population to include a more mature market demographic.The Secondary MarketMore recently, people up to the age of 44 are feeling a maintained sense of time pressure (Mintel 2011) and are drinking Red Bull to navigate the challenges of modern living. Red Bull has aligned its marketing approach to appeal to a wider consumer base than the primary Gen Y market segment, with concretion to more traditional, mainstream sports such as Formula One motor racing, motorcross and World Rally Championship (WRC) car racing.Red Bull MediaThe Red Bull Media mark operates an online consumer platform. The content of the platform, TV Station, global magazine and mobile operator service is all positioned at the active lifestyle market. The exhilarating content documentaries, film s and so far music, is a key cornerstone to the brands positioning to its target segments. Red Bull positions itself as an aspirational lifestyle brand athletic, challenge-driven and, to the Gen Y market, youth culture, merry and dangerous. Red Bull media programming also pursues potential business partners who whitethorn have similar target audiences.2. Analyse the Red Bull brand using any frameworks you judge appropriate.Red Bull has managed to favoredly position its brand as the leader in a market that did not exist forwards (Blue Ocean strategy we need a value innovation curve). By establishing the brand itself as the anti-brand and building a strong relationship with an audience of consumers collection that did not want to be told what to do, Red Bull has developed a relationship with its consumers by listened to this audience helping them to shape theirpersonality and fulfill their interests (Self belief attachment)., This gave the Red Bull brand giving the brand a high level of loyalty and helped it to and leveraging its brand equity.Perhaps delete, covered later, here more disussion on Value Innovation There are many reasons why Red Bull has become such a successful brand, consumed by many and known by all. Firstly, Red Bull has developed a very strong brand recognition, from its uncommon and memorable name, its instantly recognizable can, to the logo, which consists of transparent graphics. Its slogan Red Bull gives you wings has been reinforced with consumers by repetition, consistently making it instantly recognizable by all.Red Bull segmented the market and positioned the brand very effectively, with its moot and anti-establishment status. Red bull is not viewed as being just a product, it is a Way of Life which is associated with energy, extreme sports and danger, very appealing to its core audience. raze though Red Bull has been followed and copied several times by similar products, due to its consistent and unique communications strat egy Red Bull has managed to stoppage fresh and relevant (how?) and still maintain a leading position in a very crowded market. (how?)Red Bulls unique and extremely well coordinated marketing repertoire is without a doubt one of the key factors for its success. Red Bulls strategy to target its audience with non-traditional ads, do the brand more believable for its No brands fol inflicts. For a brand such as Red Bull, marketing communications are deemed to be so main(prenominal) that 35% of its cut intoover goes to communications and stillts. Through this manner of communication, Red Bull avoids traditional media channels by making the product readily useable through this strategy, consumers are attracted to the brand, giving them a sense of freedom and choice which further adds to the credibility of the brand.People talk, and if the topic is hot and controversial, tied(p) more. Red Bull is aware of this and heavily relies on the word of mouth. Since the verybeginning the bra nd has had bad press mentioning the danger of consuming this product and the fact that taurine (a component in Red Bull) was extracted from the genitals of bulls, giving the product aphrodisiac attributes (this was also posted on Red Bulls website). The buzz this created, and the fact that the product was not easy to find, gave the Red Bull brand its overlord mystique that still remains today. Strategy (work in to this question)3. Comment upon Red Bulls pricing approachRed Bulls pricing approach is to set the price at a high level. The pricing given in the article ranges from 2-6 depending on the point of purchase (either retail or in a bar/night club). Red Bull are not alone in charging a higher price for their product, the majority of producers in the energy drinks sector also charge a premium. This is shown in the in the parry below where the price of energy drinks is compared to a close substitute, carbonated docile drinks(Mintel, 2011)Since 2004 the consumers have paid an av erage premium (per litre) for energy drinks of 66.29%. They are willing to compensation this premium as they perceive that energy drinks provide unique bene run acrosss (i.e. an energy boost) when compared to substitutes. While energy/sports drinks charge a premium compared to non-functional fizzy drinks (ie Coca-Cola) this has not harmed gross revenue, even though the majority of UK consumers do think they are expensive for what they are. Nevertheless, consumers have shown that they are prepared to pay a premium for a product which provides such a tangible benefit.(Forsyth, 2011)Setting the pricing at a high level also leads the consumer to make price quality inferences about Red Bull. The consumer associates the high price with a high level of quality. In doing this Red Bull are making their product a premium product. In defining a premium product Penny Coase refers to the use of this pricing strategy A premium brand will always command a higher price, often pregnantly more than that charged by mainstream brands within the product category. However, there are typically tiers of price and of premium (Coase, 2010)The benefit that premiumization (through pricing) provides to Red Bull is that it leads them to higher margins and away from competing through providing discounts. Whilst the price of Red Bull is high in comparison to substitutes it is still affordable as the cost makes up a small portion of an individuals disposable income. This approach to pricing means that Red Bull falls in to the masstige (Silverstein & Fiske, 2003) category, where they can nettle the mass market whilst still retaining an image of quality These goods occupy a sweet spot between Mass and class. While commanding a premium over conventional products, they are priced well below super premium or old- luxury goods (Silverstein & Fiske, 2003)Red Bull sold 4.631 billion cans of drink in 2011 (Red Bull, 2012) which shows that even at a higher price than its substitutes their pricing st rategy generates significant mass of sales. Following the theory thatProfit =Price heap CostsRed Bull will be able to generate a high level of profit as they charge a high price whilst achieving significant sales whilst producing a product at relatively low costs.Finally Red Bull were one of the first entrants into the caffeinated energy drinks market (prior to this energy drinks were based on Glucose content) and this has allowed them to set the level of pricing that they want within the market. As the product life cycle approaches maturity and Red Bulls competitive advantage decreases they will be able to partake in Price Skimming, whereby they reduce the price of the good to a lower level and attract a new group of consumers who were more price sensitive to the original pricing(witiger.com)Red BullQ4 Evaluate Red Bulls distribution channel strategyRed Bull was an anti-brand that was targeting the young in-crowd. Young at this time meant Generation Y who had no brand loyalty an d were suspicious of being marketed to. This called for a fresh distribution strategy to support the brand positioning. One of the hardest business strategies to effect is to break into a profi control panel patience dominated by established brands. Virgin Cola struggled to make an impact in the US when it was launched in the late 1990s due to the stranglehold that puff held over shelf space. However around the same time Red Bull launched using a radically different distribution strategy.Channel instruction executionIn order to both promote Red Bull as an anti-brand whilst by-passing the lock that established soft drinks manufacturers held on the distribution and retail network in closely markets, the caller-out choose a novel two-pronged approach.Firstly it developed a street marketing strategy in which the Wings Team (generally comprising spellbinding female students in a customised Mini with a giant Red Bull can on the back) would distribute free samples to those thought i n need of energy. This would typically be in public spaces where the young and cool hang out this might include public squares, beaches, parks, ski resorts, or skating parks. This would be an opportunity to introduce the product, talk about its properties and convey consumer feedback.Secondly it would target a select number of venues generally trendy bars or nightclubs that were once again deemed to be the places where the cool people hang out. Here DJs, bar tenders and other opinion leaders would be approached. Empty cans would be left on tables and even in bins outside. In the early period other venues that asked to sell Red Bull would be turned away, re-enforcing its select image and supporting the price premium that was charged.The company moved on to establish student brand managers on university campuses. These would throw parties at which Red Bull would be distributed.The brand would become get around known amongst the target audience and very cheap market research would b e reported back at very low cost. Through this unconventional youth underground the viral message spread.As its popularity grew (aided by the invention of the Vodka Red Bull) it was able to ordinate terms to bars that stocked its cans. This include minimum pricing to maintain exclusivity and the requirement that bar tenders fill a glass and present the customer with the rest of the can thus creating high brand visibility in the bar.The same energy effects that made it popular with clubbers also drew a following amongst long distance truckers. Its availability in late night gas stations and even vending machines added to its edgy image whilst channelling sales to new markets.OutcomesRed Bull has succeeded in breaking into the soft drinks market by effectively establishing a niche through bypassing conventional distribution channels. Its positioning as an exclusive (and elusive) product meant it was well placed to be carried on a wave of buzz marketing into the mainstream.Red Bull has become a mass-market drink and is found across a wider range of supermarkets and authorise premises. This presented the risk that it would lose its exclusivity as the cool crowd grew up and moved on, leaving it as one of a number of similar commoditized products that would be compromising to price competition.However potential brand risks such as it being banned in Denmark and France and being restricted to medical use in lacquer and Norway actually ensured the edgy image endured. Hence thus far its brand strategy has enabled it to maintain the power in its relationship with sellers, and is hence able to dictate terms in a way that has support the brand positioning so far. 5. Would you describe Red Bull as a national, a European or a global brand give reasons?Red Bull can be considered a global brand both in terms of its near-global customer base and its extensive marketing campaigns. Red Bull does this by carefully targeting a huge collective of niche audiences across the globe, which cumulatively curb its total share of the energy drinks market. This managing of the brand globally allows Red Bull to achieve economies of scale, particularly for product and promotion, and give it greater communications control and accord in how it reaches target audiences, often through a global brand message. There are, of course, shut outions and these will be addressed in the closing paragraphs.Red Bull has an aggressive international marketing campaign that targets young males. These customers are often similar in their tastes for extreme sports, either as spectators or participators. Its numerous sponsored activities range from extreme sports like mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and video games. It is this range of activities that enable the brand to be relevant to a huge collecti ve of audiences across the globe.At the end of 2011, Red Bull reported employment of 8,294 people in 164 countries. In the same year, Red Bull achieved worldwide sales of 4.631 billion cans. This scale has been achieved through its positioning as a global brand, notably on the basis of product and promotion. With few exceptions the company manages a passing focused brand effort.On a product level, the company maintains the Red Bull brand name and ensures consistent product ingredients across its markets. Its beverage brand extensions are also consistent i.e. Red Bull Sugarfree or Red Bull Energy Shot. This is further reinforced by universally prize packaging and company merchandising, which are also consistent.On a promotional level, the company deploys steady messaging that is always on-brand in terms of look and feel. The bold contrast of its red lettering against a navy and silver background is recognisable across the globe. Itsadvertising slogan, Red Bull gives you wings, is a lso adopted as is in most markets without the usual translation pitfalls. The exception to this is in Malaysia, where the company instead deploys a single one-word slogan, Bullleh, a word play on the Malay word Boleh (lit Can be done) and the word Bull. Furthermore, Red Bull is sold world over in a tall and slim blue-silver can, except in Thailand where it is sold in a wider gold can with the name of Krating Daeng.It is these examples of exception to Global promotion, that highlight the entry challenges to more challenging markets. A key example is China, where Red Bull may need to revise its global marketing strategy to break into this valuable market where there are significant differences in consumer culture, needs and usage patterns. As the previous example of Thailand illustrated, Red Bull may need to diversify its marketing strategy and seek secondary ways of reaching Chinese youth culture.This experience tallies with many Western brands who have tried unsuccessfully to break into Asian markets, particularly China. The challenge Red Bull must face in trying to enter China is whether to adapt or to continue to standardise its marketing strategy to date. And, if it choses to adapt its strategy, would this in turn impact its brand positioning in its domestic market? (A recent example of this is Googles decision to temporarily suspend its worldwide in operation(p) values as it currently does in China.)Furthermore, despite the companys employees being based across 161 countries, most of its major decisions are still made either at Red Bulls headquarters in Fuschl, an Austrian village, or at Hangar-7, a few minutes outside Salzburg. This is confessedly even of decisions relating to Red Bull Media hearthstone, its brand extension media company. This corporate structure could work to hamper local, or glocal marketing agility. However, as Apple has demonstrated in recent years, it is possible for a company to export its vision of the world to far flung market s across the world.6. What Marketing strategy would you recommend that Red Bull should adopt over the next five years? In researching this paper, many firsts expressed concern that Red Bull mayalready be reaching its superlative success in a maturing engergy drinks market. However, research indicates the opposite. The energy drinks market is expected to grow organically by 33% until the year 2015 (Datamonitor, 2011). So, a more important challenge for Red Bull over the next five years is how it might grow its share of this market. Our research leads us to conclude that Red Bull has already begun positioning itself favourably in order to capitalise on a growing market opportunity in two ways. Firstly, its should continue to its successful founding practice of aggregating niche markets globally.The popularity and growing range of exptreme sports will continue to form a core part of Red Bulls progressive audience, which in turn helps convert into a broad customer base. Secondly, Red Bull is at the forefront of marketing practices that are overhaulling existing models of demand generation. In the case of Red Bull, the company is doing this via its recently launched Red Bull Media House. Above all, Red Bull Media House enables it to tap into its audiences increased media consumption at a global scale. This is a shrewd move by Red Bull as it also enables it to create further advertising and partnership revenues as a secondary source of profit.The move into media communications could help Red Bull deepen its penetration in hard to convert markets, such as Asia. From a brand office this is clearly desirable as it reduces the requirement to create alternative brands. Moreover, by controling media messaging it may also extend its reach to other chosen demographics. These two features of Red Bulls marketing strategy should enable it to capture this growth in the Energy drinks sector. However, as the success of Red Bull Media House reveals, there are more radical ways in which Red Bull might pursue its next five years.ProductPossibly the most radical area Red Bull could chose to innovate in would be a subtle but significant brand completionion to its core product Red Bull energy drink. It could tap into another adjucent category, health drinks, by focussing its attension on additional healthy ingredients like guarana and vitamins. This brand extension, Red Bull Health, would extent its extreme sports image into one that is moreover health conscious. Further products like branded energy bars, decaffinated Red Bull for kids, and Red Bull water would fit into this new market extension. A subtle repositioning such asthis would also enable Red Bull to consider entering the fitness serve market, such as gyms. A Red Bull gym would deliver a wider customer base, while enabling it to be creative with the range of supported activities.PromotionRed Bull Media House is the communications platform that will enable its customers to be always on in communica ting with the brand. If a wider market share strategy is adopted, via gyms for instance, Red Bull might do well to consider a new slogan for its brand. As challenging as this may be, brands like Coke have shown that this is possible and even necessary to stay relevant in changing times. Here, Red Bull might chose to review its give you wings slogan by finding a tag that positions it as an active lifestyle brand.PlaceBy capturing more mainstream market share through Red Bull gyms and its Media House, Red Bull may reach markets previously difficult to open, such as China. It could opt to launch Red Bull gyms first, thereby positioning it firmly as a lifestyle brand. A launch of its health drink variants could follow. Distribution of Red Bull could also be deepened by use of vending machines in places complemenatry to active lifestyles.PriceAs the market continues to grow, Red Bull can continue to maintain its price premium. In conclusion, the maturation of Red Bull as brand will most certainly come from brand extensions which are based upon broader product offerings. As the success of Red Bull to date indicates, its forward-thinking marketing has created an enormously valuable brand that is very likely set to continue its global success. There is no doubt that Red Bull created a new market, but with so many competitors using the same marketing approach and targeting the same consumers, there is a strong chess opening for endless generic similar products to flood the market and effectively question the authority of Red Bull.Constant change in the market, consumers behavior and high volume of direct competitors continuously launching new products poses a significant risk to Red Bull. A primary threat is those with marketing strategies whichestablish the brand as being small, unique and rebellious. Even though these brands are positioning themselves very well, capturing the attention of the anti-brand crowd, Red Bull remains the leader in this market.We think th at Red bull should be bold and confident and aim for a bigger marketing strategy, while still adopting a NON-traditional approach,(guerilla campaigns, experiential, etc). Red Bull cannot recall its size, it should embrace its position by leveraging its brand equity. It is possible to apply a mass marketing approach. without alienating consumers. For example, Virgin a big company doing mass communication has managed to build a mass marketing campaign without losing its individualist spirit, brand vision and rebellious soul.By adopting a mass marketing strategy, Red Bull may lose some of its original consumers however, it will gain a new set which appeal to a broader audience. If Red Bull does not advance its marketing campaign in the face of increased competition, other brands are likely to gain market share, if they bring something new to the table (e.g. new trends or more relevant image), and Red Bull faces the potential risk of appearing dated. Red Bull should be loyal to its ori ginal attitude and proposition, but be bold, in the face of a changing business context by going big, even bigger than the actual airdock

Personal Theory Paper Essay

AbstractThere ar many ways is which we whoremonger build and create our own theories virtually chela development more thanover the way we do our own theories testament significantly displace the way we guide and teach nipperren. My unique personal theory about child development is that children should be guided and treated with respect and dignity. This essay will let off my own personal theory or theories that I would use to greatly guide and help children along the way, I believe that these that I am about to mention ar the iodins that I go through I would actu wholey use later on as I pursue my profession in the Child development Field. A positive approach to guidance makes children and separates feel confident, happy, and pleasant. A positive approach does not include shaming, humiliation, ridicule, pressure to compete, nor is it punitive, impatient, mean, or bossy.Personal speculation 3Personal Theory PaperHaving your own personal theory means how you will guide children into success in their lifes later on. Making our own personal theory helps us understand, predict, explain and control that reality. Thy are mostly verbal but they can also be mathematical or illustrative. Having our own personal theories really helps control how children will learn and develop. These several questions that I will discuss are questions that often children caregivers ask themselves1. How do you position the course of development is it Continuous or discontinuous? 2. Is in that location unmatched course or many courses of development that would characterize all children? 3. Do genic or environmental factors bit a great role in development?Highlighting these major questions will give us an understanding as to how children develop and react to the changes around them.1Theory is a contemplative and rational type of abstract or generalized thinking. Depending on the context, the results might for example include generalized explanations on how nature wor ks, or even how divine or metaphysical matters are thought to work.How do you view the course of development is Continuous or Discontinuous? To me how I view the course of development is it depends on the childs physical and psychological development. On the Wikipedia article about Child information in the Continuity slit of the article I read this Many aspects of developmental change are continuous and do not display noticeable milestones of change. Continuous developmental changes, equivalent growth in stature, involve fairly gradual and predictable progress toward adult characteristics. (www.wikipedia.com). Although scientists and children caregivers have an interest in identification of developmental milestones, many aspects of developmental change are continuous. An example of a discontinuous development is Freuds Psycho Sexual stages of development is theorized that children systematically move through oral, anal, phallic, and latency stages onwards reaching mature adult s exuality in the genital stage.The same is mentioned for Eriksons theory of development and Piagets stages of cognitive development. Theorists who believe children grow endlessly believe that kids constantly add new lessons and skills on top of old lessons and though parents cannot see it all the sentence with their own eyes, children are growing all the time right in front of them. Their bodies make new cells. Their minds learn new skills as they play and interact with other people everyday. On the other hand children who grow Discontinuously believe that children grow in stages as they seem to develop chunks of abilities and to experience events at certain times in life.Is there one course or many courses of development that would characterize all children? In my view I believe that both one or many courses in development exist. There is not scarcely one course or just many course, in a preschool setting a instructor or caregiver is dealing with children from different backgrou nds, culture, and developmental differences physically, emotional, and psychologically. Its important for a teacher or caregiver to really observe and understand if each child has only one course or many courses of development. When a developmental theory has only one course then it is only said to follow one path, but when a developmental theory involves many courses then it has unique paths for particular individuals across popular contexts.(www.wiki-answers.com/Q/Child_development_One_course_of_development_or_many).Do Genetic or Environmental factors play a greater role in information? Genetics and the environment shape the development of a human. This fact is mostly known by the conceit of nature versus nurture. Scientists have been questioning which of these factors influence upon the various aspects of personal growth. A persons physical development is strongly affected by their genes genic from their parents. Parents genes predetermine the limits of an individuals height and other characteristics. (www.teenink.com/opinion). Genetics can have a powerful influence on development, but experiences are also important. For example, while the genetic code contains the information a child is influenced by their surroundings. If a child grows up in a homePersonal Theory 6 that is rise up off, they may not appreciate the hard work that goes into earning a dollar because everything was given to them. On the other hand if a child grows up in poverty he or she may not want things that have no significance in their life. Childs growth starts right by and does not end until the child is ready. As a child grows up he or she will learn to think for herself, become aware of themselves, learn to reason, and master language. The environment plays mostly an important part in the childs skill enhancement in so many ways. First there are hereditary traits that can affect a child. The way they talk, walk, their psyche, cognitive thinking, and more can be due to the envir onment.My Own two Major theories of DevelopmentTwo major theories that I have experienced while interacting with children is self-direction in which it is the ability to control ones own behavior, to think for oneself was a basic aim by Swiss psychologist, Jean Piaget which have mostly to do with values of freedom and liberty. I have personally come across this because when interacting with children I like to teach them to be more independent with themselves, to be able to do the things by themselves and if they already tried several times and they in time need help on doing something then they can rely on me for help.I have a younger sister who I have been aid my mom take care of ever since my sister was three years old (now she is eight years old) she does like to do things by herself independently but now that she is growing up, I have noticed that she is always wanting someone to do the things for her. Like there are times in the mornings when she feels purposeless to do her own bed so she always tends to ask for my help only even though she also has other older sisters and an older blood brother she still only asks for my help, sometimes it is kind of annoying for me when she only asks for my help it almost seems like if I was her only sister. I am tend to free my patience at times but that is when I Personal Theory 7 say to myself to calm down and realize that she likes to spend quality time with me, even if sometimes it is annoying. I want her to rely on me for help but what I want her to realize is that she also has to do her own things. When she is in a tight situation then that is when she can come to me for advice. My other theory is the imitation experience, when a child sees someone clapping then afterwards seeing the grownup clap the child claps back just the same way the grownup did it.Helping a child read picture books can help develop schemas in child development. A schema can be defined as a set of linked mental representations of the w orld, which are used both to understand and respond to situations. The assumption is that we store these mental representations and apply them when needed. (www.simplypsychology.com/piaget.html). For example, a person might have a schema about buying a meal in a restaurant. The schema is a stored form of the pattern of behavior which includes tone at a menu, or during food, take it and paying the bill. This is an example of a schema called script. Whenever they are in a restaurant, they retrieve this schema from memory and apply it to the situation. The schemas Piaget described tend to be simpler than this-especially those used by infants. He described how as a child gets older-his or her schemas become more numerous and elaborate.An example of an initial schema is when the teacher is showing the children how a dog looks from a picture book, therefore the children begin to develop an understanding of what a dog looks like just by looking at the picture book. Experience in practici ng the skill can be provided by adults at strategic moments when the child shows readiness, thus enhancing development. Expert teachers are comminuted to childrens readiness in many learning domains. Children seek ways to gain experience when they find a new skill fascinating. (Hildebrand pg. 29) I would correspond children climb up and down a mountain when they learning to climb.When observing I would also listen to the childrens conversations, to me it is Personal Theory 8 evoke listening to the way children use words to connect them into sentences that are filled with fantasy, imagination and curiousness all over listening to their conversations also makes me wonder sometimes if they are imitating a grown-up from their own family or if it comes from their own active imagination, it almost seems like they have an inner drive to excel. I would never like to clog a child from saying anything they wish to say but I would also watch carefully that any child does not swear because a young childrens mind is always active and open and when they are toddlers everything the grownups say or do they will want to do it also because they are at a period where they want to try everything you do also, so we as their caregivers have to be extra careful what we say or do because what we do or say will greatly affect the child in the present and later on in their life.ConclusionEven though I have never had professional early child development teaching experience I know that in the several years of pickings care of my sister I have at least gained some basic experience and have seen some of the theories that I mentioned in this essay in action with my younger sister. To me the course of development is both continuous and discontinuous depending on how each child develops. Learning about these theories and finding out more information about the many courses or just one course of development made me see that there are many courses of development found on the many developmen tal theories and stages each child goes through in life. Lastly I discovered that both genetic and environmental factors can affect children greatly in the present as well as later on in life. As I said earlier if a child is brought up in a negative environment then that will definitely affect the children emotionally as well psychologically.ReferencesContinuity and Discontinuity in Development http//en.wikipedia.org/wiki/Child_development Oswald, Angela. Child Development Stages versus Continuous Development. Retrieved from http//www.sevencounties.org/poc/view_doc.php? type=doc&id=7920.. Cabi816, Greenville, SC. Teen Ink. Genetic Versus the Environment and their Effects on the Development. Retrieved from http//www.teenink.com/opinion/current_events_politics/article/155563/Geneti cs-V-The-Environment-And-Their-Effects-On-Development/ McLeod, Saul. (Published 2009, Updated 2012). Simply Psychology. Jean Piaget. Retrieved from http//www.simplypsychology.org/piaget.html Hildebrand, Ver na and Hearron, F. Patricia. point Young Children. Sixth Edition. (1999). Merrill, an imprint of Prentice Hall. Upper Saddle, NewJersey and Columbus, Ohio. Chapter 2 Knowing Children as a Basis for Guidance. Speed of Development.

Bata Proposal

Proposal For The Student Internship bill Semester Fall 2012 Title of the Report Automation and Update of the Employee Profile in BATA brake shoe Co. (BD) Ltd. Rationale for Selecting the Report I am Doing my internship in BATA shoe Co. (BD) Ltd. and currently working in the department of Human Resource Management. As BATA is a production based partnership and the participation has to deal with man power frequently and in a huge amount. And for managing this huge man power HRD plays a huge role. And one of the biggest company in our country and in the world they are practicing Human resource Management for a long time.As they are practicing it for a long time now, previously they were doing the movements of HR in manual way scarcely by time they got into Automation. They were keeping the data into HRIS software for a long now but in the old HRIS software many fields were missing and now they have decided to develop unsanded HRIS software and add some new fields to it which is v ery important for the organization. By this new software they forget get fully updated HRIS software with new information about all the employees, so that they will e able to use it whenever they need.And now I am helping the HR department of BATA to update the employee profile by assisting them to fill up the employee information field and collect the up-to-date information about all the employees of the organization. And giving input into the software. I think this will help me understand the exercise how HRIS of BATA shoe Co. (BD) Ltd. Works and how it will help the organization as well as the department of HR. it is to see how they manage the personnel through this HRIS software. Background of BATA Shoe Bata Ltd. is a privately owned global shoe manufacturer and retailer headquartered in Ontario, Canada.The company is led by a third generation of the Bata family. With An operation in 68 countries, Bata is organized into four business units. Bata Canada, based In Toronto, serve s the Canadian market with 250 stores. Based in Paris, Bata Europe Serves the European market with cholecalciferol stores. With supervision located in Singapore, Bata International boasts 3,000 stores to serve markets in Africa, the Pacific, and Asia, Finally, Bata Latin America, operating out of Mexico City, sells footwear throughout Latin America. All told, Bata owns more than 4,700 retail stores and 46 production facilities.Total employment for the company exceeds 50,000. 1894 The Bata family establishes a company in Zlin, located in what is now the Czech Republic. 1932 Founder Tomas Bata dies in an airplane accident. 1939 The party relocates to Canada after the movement of German military forces Into Eastern Europe. 1945 Czechoslovakia business operations are nationalized by the new communist Government following World contend II. 1991 Bata returns to the Czech Republic following fall of the communist regime. 1994 Thomas J. Bata, the son of the companys founder, retires. 1962 Started in Bangladesh 2001 Thomas J. Bata, Jr. becomes chairman and CEO. Bata Bangladesh is affiliated to the Bata Shoe Organization, the worlds largest footwear Manufacturing and trade organization.Started operation in Bangladesh in 1962, Incorporation in Bangladesh in 1972. Currently, Bata Bangladesh operates 2 manufacturing plant Tongi and Dhamrai, Bata Bangladesh is producing around 110,000 pairs of shoes daily. It has a modern tannery With the latest technological facilities to offshoot 5 million square feet of leather yearly. Objectives General Objectives The general objective of the internship report is to learn how the HRIS works in the BATA Shoe Co. BD) Ltd. and the organizational behavior how the merged culture works in the organization. I can also compare the practical and theoretical knowledge of Human Resource Management and HRIS. Specific Objectives It will help me to complete my undergraduate program I will be able to know the HR process of BATA It will also be u sable for me to understand about the HRIS in BATA. Submitted By Name of the Student (Intern) Fahmi Rahmat Nawaz ID No 09-14444-2 Major Human Resource Management (HRM) Date 07-11-2012 Action by the supervisor Approved Disapproved Approved With Revision

Indian It Industry by Ipott Essay

The Indian software exports, as is well known, have grown from less than $100 million before 1990 to over $5 billion in 2000. What is not well known is that revenue per person per year has grown from less than $20,000 to over $50,000 in some large companies in the last five years. This is not simply due to inflation. Though the attention is still focused on tapping the huge software services market, most of the big players have travel from lower value services to higher value services.In the early days, the service was primarily providing technical manpower, which later moved to providing low-value services like coding and testing. Now Indian companies are operating even at the top end of the spectrum in terms of technology (Corba, Java, E-commerce, etc.) or the services (complete business solutions, consultancy, strategy, etc.). The high rates they command is an indication of the perceived value in the eyes of the customer of the services they provide.The amazing story of the Indi an software fabrication has spread far and wide. Not only the developed countries but also other countries are equally impressed by the operation of the industry. From the presentations that representatives of various Asian and Latin American countries made in a recent workshop in China on IT industry in ontogenesis countries, it is evidently clear that many developing countries today want to emulate the Indian success story. Within India, however, many people continue to view the industrys success with a mixture of admiration and skepticism.There is a lingering fear or doubt in the minds of many about whether the industry is inherently strong or is it just tapping a window of opportunity which will soon be tapped by other Asian countries with large existence and better infrastructure. Given the state of almost everything else in the country, such doubts are not unreasonable. However, India Software Inc has developed some solid strengths that will continue to dish up it well, an d which will not be easy to emulate by others.We at iPOTT (www.ipott.com) initiated a SWOT, gathering information and opinion from the market. The summed up information is very dependable for the understanding of the INDIAN SOFTWARE MARKET.

Hubspot Case Question Essay

1. Analyze HubSpots Marketing Mix in the context of an overallMarketing Strategy 2. Do you bind with HubSpot that the rules of marketing have agitated? If so, how? Is inbound marketingthe answer? Why or why not? 3. Is HubSpot finding and serving the right set of customers? Given its position as a start-up company,should it widen its focus to serve any customer that comes its way? Or narrow their target, by focusingexclusively on either Owner Ollies or vender Marys? Or by focusing exclusively on either B2B or B2Ccustomers? 4. HubSpot has begun to differentiate its products as it has learned more about its customers. Should it domore? Should its pricing strategy change overly?Does the software-as-a-service (SaaS) pricing model workfor both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more value for either of these customers? 5. Are Halligan and Shah creation too stubborn by not doing any outbound marketing? Or should they continueto practice what they preach by focusing on inbound marketing just? 6. Halligan and Shah want HubSpot to be to marketing, what salesforce.com is to sales. What would your plan of action be to make this happen? Why would you take these actions? What keeps you up at nightabout your plan?This eluding follows the growth of HubSpot, an entrepreneurial venture which faces significant challenges includingdeveloping a market segmentation, deciding which customer to serve and which customers to turn away,configuring a pricing strategy which is aligned with the value being delivered to customers, and determiningwhether inbound marketing programs can generate enough scale to grow the business or whethertraditionaloutbound marketing methods need to be employed to accelerate growth. The HubSpot case focuses on issuesaround marketing channels, specifically inbound marketing and the use of Web 2.0 tools and applications suchas blogging, search engine optimization, and social media

Alice Walker Outling

Alex Teague Language Arts outline 5-2-07 3rd period Alice pusher Outline I. Alice Walker was not only one of the codaly superior African American writers over the century, but likewise an activist in the civic rights movement, growing up in the time period where African Americans were save beginning to experience equality. In addition to her work about race, she wrote about the poor treatment that shady women faced, and was a lot criticized for her word-painting of the saturnine man being the bad guy. The color purple is one of her most profound books, involving racial discrimination and same-sex relationships.A lot of her novels and stories are based on her childhood experiences. II. Difficulties growing up A. She was the youngest of eight kids to parents that were sharecroppers. (source 2) B. At the age of eight, he br otherwise scarred and blinded her right eye with a bb gun, in a game of cowboys and Indians. C. She was constantly teased by classmates and no one in her f amily unsounded her, so she became shy and reclusive. (source 2) D. She was a southern dumb girl, growing up in a hoidenish community, during a time when blacks had no rights. source 3) E. Walkers state of mind identified in the following quote, shows her perspective on her life thus far Black women are called, in the folklore that so aptly identifies ones status in society, the mule of the world, because we lease been handed the burdens that everyone else everyone else- refused to carry. (source 1) F. In the overwinter of 1965 she wrestled with suicide after deciding to arrest an abortion, and some of her poems recount the despair and isolation she felt at the time. (source 1) III. Educational background A. he attended a segregated high school in Eatonton, Georgia, and she had shake up teachers. ( source 3) B. She first attended Spelman on a state scholarship. During these two years she became active in the civil rights movements. (source 2) C. After Spelman, she tran sferred to Sarah Lawrence College in New York. spent her junior year in Africa as an transform student. (source 3) D. She has taught African American women studies to college students at Wellesley, the university of Massachusetts at Boston, Yale, Brandeis, and the university of California at Berkeley. source 2) E. She served as a writer-in-residence for Jackson State College, now called Jackson State University, and Tougaloo College. (source 2) Civil Rights involvement A. She was invited to Martin Luther Kings scale in recognition of her attendance at the youth world peace festival in Finland. (source 2) B. She too registered black voters in Liberty County, Georgia. (source 2) C. She worked for the New York City department of welfare. (source 2) D. She married a white civil rights attorney. (source 2) E.In Jackson, Mississippi she was a black history consultant for a Head Start Program. (source 4) F. She is also an counsel for womens rights. she performed protest agains t the oppressive rituals of female circumcision in Africa and the Middle East. (source 2) G. she participated in various demonstrations started but other civil rights activist. (source 3) IV. Greatest Accomplishments A. The Color Purple was make in 1982, and made into a motion enter in 1994. B. You Cant keep A Good Woman Down was published in march 1981. C. The Temple Of My Familiar was published in 1989. D. We Are The Ones We Have Been Waiting For in 2006. E. Possessing the sneaking(a) of Joy was published in 1992. F. Now Is The Time to Open Your Hearts was published in 2004. G. crest was published in 1976. fiction novels/books (source 3) H. The Same River Twice Honoring The Difficult was published in 1996. I. The behavior Forward Is With a Broken Heart was published in 2000. J. In Search of Our Mothers Gardens Womanist Prose was published in 1983. nonfiction (source 3) K. Once Poems was published in 1968. L. Revolutionary Petunias and Other Poems was published in 1973. M. Goodnight, Willie Lee, Ill See You in the Morning was published in 1979. N. Horses Make a Landscape Look More Beautiful was published in 1984. O. Her Blue Body Everything We Know Earthling Poems was published in 1991. P. Absolute Trust in the Goodness of the Earth New Poems was published in 2003. poetry (source 3) V. The Male Character A. She is often criticized for her portrayal of the black man being a violent and abusive figure, because this appearance was how black men were viewed by society, coming from a black women was critical. source 1) B. After writing the color purple she was considered a black feminist because of how she showed the black male character of society. Some say that when she received the Pulitzer prize and the American al-Quran award for the color purple, that the award only proved that black women writers were being awarded for bashing black men. (source 4) C. She often demonstrates the struggle and constant down fall of Black women in society duri ng the 1950-1990s , through her novels and poems.And she makes a spiritual connection with God and her characters in almost all the books. (source 3) D. Some of her stories such as, The Third feel of Grange Copeland, create controversy because of her recurring theme of the suffering of black women at the hands of men. (source 3) E. Walker explains that the delineation of these stories is not to bash black males, its to show the strength of black females and how much expected failure they have overcome. (source 5) VI. Influences and inspirations A.In her poem, Once (1968), she writes about her experiences in the civil rights movement and her visit to Africa, including love and suicide. after visiting Africa in 1964 , she struggled with an unwanted pregnancy. Upon deciding to have an abortion she battled with the thought of suicide, but she soon reclaimed her life. (source 2) B. After the happening at age eight, Alices eyes were opened up to the true meaning of life and she f ind relationships and how to be patient, she expresses her learning about life through these stories. source 1) C. Walker mentions that growing up a southern black girl, in a poor rural community, she possessed the benefit of double plenty her quote. Not only is the black southern writer in a position to see his own world, and its close communitybut he is capable of knowing, with remarkably silent accuracy, the people who make up the big world that surrounds and suppresses his own. (source 3) D.A major theme of Alice Walker is the preservation of black culture, and her woman characters are important aspects in demonstrating hard-earned success. (source 3) E. Alice recounted in, Our Mothers Gardens, that she was inspired by Martin Luther King Jr. s message that being a southern black meant I had claim to the land of my birth. (source 3) F. She was also influenced by black writer Zora Neale Hurston, whod wrote lively folk accounts of the well-heeled small, southern black co mmunity she grew up in. source 3) VII. Alice Walker continues to write today and her legacy go out live on for generations to come, as possibly the most inspirational black writer of our time. Alices books have two effects on people, either inspiring or a waste of time. But disrespect their opinion, her novels provide insight that most people would never learn in a lifetime. She even appreciates the positive criticism from her readers, because it makes her a better writer.

Symbolism in Janus

4 Jonathan Whidden English 1900B Ian McAdam September 29th,2012 Symbolism in Janus The pipe bowl was just a bowl. (Beattie 455) In the bunco story Janus writer Anne Beattie uses a guileless bowl to be the central focus of symbolism in the story. The bowl can be interpret to mean or symbolize many an(prenominal) different things. The bowl belongs to the protagonist of the story Andrea, a boffo true(a) estate agent who is married to her hubby of many years. It has been argued that the bowl symbolizes everything from the breeding that Andrea lives or the area that Andrea lives in.Though there are strong arguments for these arguments among many others, I believe the strongest evidence of what the bowl symbolizes is a reputation or traits of a character that repeats itself through come out the story. This character is not so coincident all in ally the title of the short story Janus. In the following essay I w reverse argue that the bowl symbolizes an ancient graven image by th e name of Janus and all of his traits powers or attributes. Beattie uses the bowl to symbolize all of the traits of the ancient divinity fudge thru the life of our protagonist Andrea.To begin we must examine who this god was believed to be so we can relate it to the story. Janus is the papistical god of gates and doors, beginnings and endings, and hence represented with a double-faced head, each looking in icy directions. He was worshipped at the beginning of the harvest time, planting, marriage, birth, and other types of beginnings, especially the beginnings of important events in a persons life. Janus in any case represents the transition between primitive life and civilization, between the countryside and the city, peace and war, and the growing-up of young people. (Janus) 4As mentioned above, it is no similitude that Beattie chose this title. The two faces Janus the god has is a symbolism in itself, it symbolizes deceit as I interpret two-facedness as being deceitful or as Beattie writes tricked. We will learn that Andrea herself, proves to be deceitful and deceived, she is tricked herself. Andrea also is also stuck between two different lifes as we hang to learn. She is stuck in the middle of new beginnings and endings in her relationships. Andrea seems un accredited or lacks he courage to decide which path she would like to take. Andreas life had many doorways she could ave opened, unfortunately for Andrea, she stays on the doorstep. There are two important eventors of Andreas life that the bowl plays a major burst in, her social life and her professional life. Lets begin with Andreas social life. Andrea is married to her husband of several years. Though Andrea and her husband have been together for a few years, they have no children together. Andrea and her husband both have their bear successful courses as Andrea is a real estate agent and her husband a stock broker. For all the financial success they enjoy, their marriage was far from perf ect.Both Andrea and her husband are a lot alike withal distant from each other. They were both quiet people- reflective, slow to settle value judgments. (Beattie 455) Their relationship is where the symbolism of bowl gains into play, the bowl was a talent from a former sports fan of Andreas. The bowl was actually a gift from a former lover. She had first seen the bowl several years earlier, at a crafts fair she had visited half in secret, with her lover. (Beattie 456) Andrea hid the origins of the bowl from her husband which is evidence of her two-facedness, There were times where she cherished to talk to her usband about the bowl. (Beattie 455)The fact that Andrea has kept the origins of bowl rom her husband is an example of her deception. It also shows an unwillingness to let go of the past. If Andrea wanted to rid herself of the memories of this former relationship, would she not rid herself of all gifts or memories from the relationship? Instead she grows an unhealthy e xtension to the bowl over time, valuing it over her relationship with her husband. Communications issues are just the start of the 4 fuss with Andrea. Andrea is not without guilt, she does show an urge to talk to her husband about he bowl, however her fear and the consequences that could come from it were stronger. Doors would be opened and closed, perhaps she would have to let go of the bowl, well-nighthing she seems unwilling to do. Her relationship ended with her lover because of her indecision, her unwillingness to start something new and close the door on her marriage. Her lover said that she was always besides slow too know what she really loved.Why continue with her life the way it was? Why be two-faced, he asked her. He had made the first move toward her. When she would not decide in his favour, would not hange her life and come to him, he asked her what made her think she could have it both ways. (Bettie 456) Beattie gives us strong evidence of the symbolism of the bow l. Andreas career is the other important aspect of her life where the bowl greatly influences her decisions and contains more strong evidence of its symbolism. As mentioned, Andrea is a successful real estate agent. (She had a very profitable year selling real estate.Word spread, and she had more clients than she felt comfortable with. (Beattie 455) Andrea used the bowl as well as other tricks to divine service her in her career, or so she thought. When she thought that some prospective buyers might be dog lovers, she would cast out off her dog at the same time she would place the bowl in the house that was up for sale. It can be argued that there is nothing morally wrong with these tricks that Andrea used to sell houses, I would agree. moreover the real deception comes from the bowl itself. Andrea has allowed the bowl to take credit for work she has done, allowing the bowl to deceive her.She was sure that the bowl brought her luck. (Beattie 455 Bids were often put in on houses where she had displayed the bowl. There is no evidence at all to suggest that the bowl influences the sale of the house. There is no question that customers like the look of the bowl, some even inquiring on where the bowl came from. Once Andrea got a call from a woman who had not put in an offer on a house she had shown her. That bowl, she said- would it be possible to find out where the owners had bought that 4 beautiful bowl. Andrea pretended that she did not know what the woman was referring to. (Beattie 454)This is more evidence of Andreas two-facedness or deceit, ill will intended or not, Andrea is not ompletely honest with her clients. Unfortunately for Andrea, she allows the bowl to deceive her, convincing her that it is the actor she closes so many houses. How could a bowl do this, The bowl was just a bowl. (Beattie 455) I do believe Beattie shifts the meaning of the bowl throughout the story. At times the bowl represents Andreas life, how material things are the beside s things she values, it shows a dependency on material things because of her passionless marriage. Other times the bowl represents her inability to make a decision or to let go of her past relationship.It symbolizes her fear of choosing a path, choosing a door, death relationships and starting new. Andrea instead allows the bowl to dictate her decisions. As mentioned above, arguments can and have be made for many different meanings . the bowl always returns to its roots. It came from a hidden relationship, it is used to trick home buyers. The bowl is a representation of a past relationship, one she had an opportunity to start a new life with, until now she didnt. She is stuck in the middle of two doors, two paths. There is no beginning or end for Andrea because she obviously lacks the courage or .The bowl represents the two-faced nature of Andrea, her trickery her two relationships. It deceives Andrea in convincing her that it is the causal agent for her success. The bowl was ju st a bowl. (Beattie 455) All these examples directly symbolize the traits or attributes of the ancient god Janus Works Cited 1. Beattie, Ann. Janus. The Norton Introduction to Literature. Ed. Allison Booth, Kelly J. Mays. New York Norton, 2010. 453-456. 2. Janus. Encyclopedia Mythica. 2012. Encyclopedia Mythica Online. 01 Oct. 2012 www. pantheon. org/articles/j/janus. html.

Fast Food Nation Essay

Summary All Americans effect the large harvest of close nutriment but adolescents play even more of a vital consumption in than the median(a) consumer. not but do teenagers consume unwavering pabulum, but they tend for it and fall away from it because they ar attracted to it the nearly. The fast(a) feed industry provides the easiest way for young populate to pay started and continue to succeed in our Fast nutrition Nation. Our country loves fast food, there is speedy service with cheap tasty food in over one million eating places world wide. though we all love it, we do not like the stories behind it.In 2004, Americans spent over 110 billion dollars on fast food, thats more than higher education, computers, computer softw are and new cars combined (Scholosser, 3). Teenagers provide a huge role in the fast food industry. Teenagers die hard at these restaurants, eat at these restaurants, are objects of advertisements by these restaurants and steal from these resta urants more than any other age group. Ever since the age of three more than 75 percentage of American children can recognize the face of Ronald McDonald.Since our nation is currently being raised around fast food it is only inevitable that as children grow, they only become more of a part of it everyday. The just American child begins to work around the age of 16 doing low wage low effort jobs. At anytime a teenager can walk into any fast food restaurant and put one over for a job. Fast food restaurants prefer to employ teenagers because they are easily trained, less expensive to lean to than adults and are easier to control. Also since most teenagers still live at home they can afford to work for wages too low to even support an adult.No other industry in the coupled States had a workforce so dominated by adolescents. About two-thirds of the nations fast food workers are under the age of twenty (Scholosser, 68). Working in McDonalds is not difficult, but just tedious and lon g. Since most fast food restaurants are run my machines, it is up to these 17 year-old employs to push buttons and say commands. All Burger King wants is for things to get done faster, not how oft effort is put into work, so teenagers feel working at taco Bell or KFC wont be as difficult as it will a strain.Any teenager working behind the restoration at any fast food restaurant is given less respect than animals at the pet store. ... she hates the job and is desperate to quit. Working at the counter she has to deal with rude remarks and complaints. She is often yelled at by strangers angry that their foods taking to long or that something is wrong with their order. One elderly woman threw a hamburger at her because there was too much mustard on it (Scholosser, 81). Though rudeness is a downside to a fast food job, there are perks for kids who do not need a lot.Many of the 200 dollar a week profits is used for teenage spending clothes, nights out, cars and other desirable things. Teenagers run and continue the fast food work force every day, not because they have to but because its the best option available to them. Though we may not like the way the food is cooked or served the way it tastes is still great. McDonalds get alongs a huge profit off of everything soda fries and sandwiches all profit so largely, and teenagers are one of the most popular customers.A medium soda in McDonalds is $1. 29, it cost McDonalds $4. 25 per gallon of soda syrup, only about 9 cents worth of syrup is used in a medium drink, giving McDonalds nearly a 95% profit. Soda consumption among teenagers has doubled within the past 20 years, reaching an average of twelve ounces of soda a day per child. (Scholosser, 54). With French fries McDonalds buy them frozen for 30 cents a pound, then sells them reheated in oil for 6 dollars a pound, pure profit pulled from the hands of teenagers.McDonalds makes billions upon billions of dollars annually by selling things for such a low price bu t really making the largest profit possible. Recently, fast food restaurants have become more attractive to armed robbers than a clothing store or gas station. Since fast food industries do almost all of their business in cash, others rely on credit card transactions. Robbery in fast food chains is not uncommon at all, even when most of it happens by their own employees, underage teenagers who are desperate for money.Though most of these robberies befall early in the morning or late at night when few people are working. The typical employee stole about $218 a year and according to industry studies, about two thirds of the robberies at fast food restaurants involve current or former employees. (Scholosser, 84). Employees have low pay, high disturbance and know the restaurant, why not steal? McDonalds is already a billion dollar industry, many of the people think, its not going to hurt their business, they wont even notice.However these robberies have led to deaths and injuries, an d make teenagers realize what horrible conditions they are working in. All Americans effect the huge growth of fast food but adolescents play even more of a vital role in than the average consumer. Not only do teenagers consume fast food, but they work for it and steal from it because they are attracted to it the most. The fast food industry provides the easiest way for young people to get started and continue to succeed in our Fast Food Nation.

The Needs of American Cities for Policing Policy

In analyzing the takes of Ameri tramp cities for policing policy for the future, scarper has to be considered in the equation. Researchers production line that it is not possible to ignore the variable of race when describing the nature of policing in the United States. This includes efforts to develop a residential district policing concept, and race enters twain for policing in the nonage participation and for the way policing does or does not use racial profiling so as to chafe the minority connection. In much of America, relations between the virtue and the African-American community have tenacious been tense.In more(prenominal) or less regions, the natural law are viewed as an occupying army present not to protect the mess but to control them and to keep them in their place. Numerous civil disturbances in recent decades can be traced to tensions between the patrol and the black community, from the riots of the summer of 1965 to the riot in Los Angeles after the scratch Rodney King verdict, from the problems in Crown Heights in New York to any number of disputed police shooting incidents in cities across the country.Even without a specific incident to set off a disturbance, at that place is lots an underlying tension between poor black communities and the surrounding society, with the police serving as a symbol of that society The very complex, diffuse, interrelated, but still in low-level nature of the social, political, and economic institutions within American society, supported by layers and layers of globe and private bureaucracies often manipulated by elusive, anonymous power brokers, perpetually clog the attempts of Black Americans to modify and reorder societal arrangements in their favor.Therefore, the system is identified as the culprit (Wintersmith, 1974, p. 2). The event that the police are the most likely coffin nail for black hostility and aggression, however, does not mean blacks do not have a real reason to fear the p olice or the rallying call out of law and order For Black Americans this slogan connotes oppression, police occupation of Black communities, inequitable and selective police treatment, disregard for human and constitutional rights of Black citizens, and continued denial of equitable opportunity (Wintersmith, 1974, p. ).Community Policing is a program that links the actions of the police with citizen participation as part of an boilers suit effort to solve the problems of the community by involving the community, and such an approach can help inform the public and gain public sufferance for the minority hire program a well. The community policing model is based on that sort of presumptuousness and on the view that offence has many complex causes and that police sections cannot keep the streets safe by themselves.If crime is to be controlled, police must rile out to other local institutions, and indeed to the broader community at large, and create partnerships. Among the featur es of such a program are integrated investigations, team and neighborhood alternatively than a shift and divisional basis for officer deployment, foot patrols, and community service as a pore along with problem-oriented policing instead of mere crime-fighting.Programs of this sort mean a distinguishable structure for the police as well as altered functions, allocations of resources, and general attitude. This can be a challenge to traditional police discussion section structures because the traditional method is to respond to citizen demand rather than to try to ascertain the underlying forces creating patterns of problems. The community policing method is proactive rather than responsive. The approach also calls attention to the degree to which the police are dependent on the public for support, information, and cooperation.A recent study suggests that the benefits of community policing may have been oversold to the public, but there are also indications that community policing needs to be given time to bring and that the police and the community must become more comfortable with one another to create a better nimbus (Moran & Bucqueroux, 1995, p. 1057). One way for the police to learn more about the neighborhood and the residents is to be residents themselves. Requiring officers to live in the community is seen as a way of enhancing the community policing effort in a variety of slipway and of adding to the comfort level on both sides.Police and citizens should see themselves as part of the same community. unceremonious and casual contact between police officers and the public occurs at different rates in different communities. Often, members of the public keep their distance from police officers out of concern that they allow for be investigated or in some manner drawn into police activity or because of a general distrust of the police American studies convey high social isolation of police officers in comparison with people in other occupations (G uyot, 1991, p. 279). virtually see the police as having isolated themselves intentionally, leaving them open to charges of abusing their authority by coming into neighborhoods in which they have no stake and using their power unwisely. Community policing is seen as a way of reversing this. Wilson and Kelling (1989) note of crime, Most crime in most neighborhoods is local the offenders live near their victims (Wilson & Kelling, 1989, p. 46). This makes people in these neighborhoods look less safe, just as they can be made to feel more safe if police offices live in the neighborhood.The officers need to be comfortable with the victims and to understand the perpetrators, and living in the community they serve. deliverance more minorities into the police department is also often emphasized as a way to action and include the black community. The proper model for bringing new hires into the department and for finding more satisfactory minorities is recruitment rather than hiring. Most departments emphasize hiring, which means that applicants come in on their own and hold to join the department, after which they are evaluated.Recruitment gather ups seeking out qualified applicants and selling the idea and the department to them. This is a practice approach that can be conducted throughout the community, for individuals of all backgrounds, and this also avoids the quota stigma small-arm including more minorities by identifying those who would fit the needs of the department. This still leaves a barrier in the form of the requirements for qualification, which need to be more flexible in order to emphasize training after acceptance rather than having the skills needed before applying.This idea would also extend the reach of the recruiter more deeply into minority groups (Carter & Radelet, 1999, p. 173). The phylogenesis of a proper image for implementing recruiting means determining need on several bases, including short-term needs, medium-term needs, and long needs. For all, the department needs to develop a marketing plan for recruiting that includes operational, tactical, and strategic objectives (Carter & Radelet, 1999, pp. 174-175).Developing a plan for hiring more minority officers can begin with analyzing what other departments have done to address the same issue, and some of what is found in a survey on the subject includes good recommendations for an approach to take. For instance, an Action political program offered by the department in the Canadian city of Brantford includes noting that the minorities already in the department can be a great help in recruiting new minority hires by serving as the brass section of the department in certain communities.For instance, these officers can be depicted in recruitment materials in the law enforcement portion whenever possible to encourage potential female and visible minority candidates. These officers can also be used to give active encouragement for the recruitment of potential ca ndidates. They can also represent the department at high schools, colleges, and universities to attract potential candidates through continued participation in such things as the student co-op placement program, anti-vandalism program, and the High School Resource Officer program.These officers can also work with groups in the community representing the community diversity to build relationships and encourage potential candidates, which will also involve sitting on police liaison committees and hosting Citizenship Court (Recruiting Process, 2004). Allen (2003) suggests that the only way to keep police departments think on minority hiring is by instituting an affirmative action program, but given recent court rulings and public attitudes, that is not a viable solution. Allen does note that keeping up with minority hiring is a problem because what is essential always changes, as noted with reference to mesa, ArizonaThe minority population is slowly yet steadily increasing. Both th e increase in population and changes in ethnic demographics have affected the citys public rubber eraser needs and contribute to the departments difficulty in becoming more diverse (Allen, 2003). Among the problems noted for programs to hire more minorities are resistance from within from officers who feel threatened by change, community resistance, suits from those who believe they have been the target of reverse discrimination, and simple difficulties in finding qualified applicants.Programs useful in police hiring can be adapted to the specific needs of minority hiring. In order to improve the quality of police recruits in general, programs have been set up at the college and university levels in order to recruit better-educated officers. Such programs can be used effectively at traditionally back colleges and universities in order to garner attention and attract minority recruits from that population. Such an approach would also be key to bringing in more recruits who would be good candidates for advancement in order to improve the mix in managerial roles.One of the complaints leveled at some departments when they use affirmative action for minority hiring is that the level of recruits goes down, but this would not be the sequel with recruits attracted from minority colleges. Within the department, a mentor program can be created to empower existing minority officers to give assistance, training, and advice to new recruits, a program that would help all officers and the department as a safe and sound and that would also be especially useful for keeping new minority hires on track so they do not get discouraged and resign, as often happens.The mentors also serve as role models of what advancement brings. Once the department is on it way to a more varied and advanced status, it can offer incentives to minority officers from other departments to transfer. This can be another way of gaining qualified recruits, especially for the caution level, as such a mo ve up can be offered as the incentive that attracts them in the first place. They can then serve as mentors to other minority applicants and help expand the reach of the department.Their experience can also be invaluable. Once these programs are in place, they must be keep in order to keep the department fresh, at a proper level of minority employment, and at a high level of community involvement and service and a high level of overall competence. The degree of change in the department in terms of the makeup of the force will array how well the program is working, just as normal evaluations of the work performance of new hires and old will show that the change is beneficial to the department.This analysis shows that there is a need to consider race first in terms of the community and second in terms of the make-up of the police force. In both cases, this is because race remains a dividing issue and one that is exacerbated by most poling programs. Community policing offers at to t he lowest degree the chance of improving the system and reducing both the threat to the community and antipathy from the community.