Vinke Air Freight Essay Example | Topics and Well Written Essays - 750 words

Vinke Air Freight - raise ExampleVinke currently serves large- and mid-sized companies who occasionally need to ship separate to meet emergency needs. The present customer base certainly must value the fact that their large packages can be delivered to an airport and Vinke leave aloneing transport the parts as well as arrange final pitch. In an emergency, industrial delivery scenario, Vinkes personal attention to clients is a major benefit. In the overnight letter and small package market, however, customers be non seeking the specialized attention that has built the companys current market. They are more interested in having their letters picked up at their location and timely delivered to the intended destination. Neither are they faced with the issues of industrial shipping. These customers are consumers for whom overnight delivery has become ubiquitous. They dont need specialized personal care nor are they restrain by the logistics involved in moving large manufacturing p arts to meet emergency timeframes they simply insufficiency their letters to be picked up and delivered on time.In considering the organizational changes required by the proposed entry into the rude(a) market, and the competition already in place there, the task could prove daunting. Vinkes current client base is industrial or manufacturing companies. These organizations can be serviced from the airport to destination. For overnight letters and small packages, the company will not be able to expect its customers to drive to their airport Vinke will need to implement a pick-up service. They wont be competing for a relatively small pool of clients they will be forced to serve the general public. This will require extraordinary organizational changes. Further, rather than the occasional and urgent nature of delivering large industrial parts that easily fill up planes with just a few orders, the new market admits will subject matter upon frequent handling of routine letters and smal l packages. Planes will either have to be unspoiled of packages from a high volume of shippers or fly partially empty to meet delivery requirements. The seeming costs associated with this operational change will be quite large and potentially threatening to run capital. Finally, competition in this market is fierce. One need only visit the web site of a major potential competitor to see the complex bundle of service divisions required to fulfil demand in this market (FedEx, 1). The organizational changes required to effectively compete in this market are overwhelming.The criteria needful for evaluating the proposed venture are found in a standard Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis model. The critical issues for Vinke are understandably outlined in this matrix. Unable to utilize their key strength, personalized customer service, the company is overwhelmed by the failing of its limited operation scope and mass-customer service incapability. Any potentia l opportunity that might be presented by means of the use of its current equipment and facilities is immediately and obviously threatened by the strength of the competition already in place.There may be growth potential in the overnight delivery of small packages market, as management