student :: essays research papers

Identification/description of alternativesProvide breach customer serviceToys R Us can change magnitude the level of customer satisfaction by providing good customer service. Friendly and well trained employees who understand customer needs better and who understand the sizeableness of satisfying the customers will not only assist in encouraging customers to shop at Toys R Us but also contribute to differentiating the guild from its competitors. It is important to stir each customer feel important and to serve each customer feel like he/she is the only customer. Provide better shopping experienceIt is key for Toys R Us to make the shopping experience anomalous and fun. The experience would encourage the parents and their children to stop and shop more often. The extraordinary shopping experience can make the store the best place to shop for toys. The experience would leave a lasting impression in the minds of customers and would make them want to come fanny and come often. S etting up a game room at the store would attract kids to come to the store to supply out new games, interact with other kids and also provide the store an opportunity to introduce and market new products and while the families enjoy a unique and fun shopping experience. Introducing characters in the store like Goeffrey the Giraffe would provide entertainment to the families and improve the shopping experience. PromotionsToys R Us can attract customers by sending out discount coupons and providing special discounts on occasions. Providing unhomogeneous incentives based on what customers spend would help increase consumer spending. Customers buy several toys throughout the various ages of their kids and more than often buy toys for various kids in their family and for friends kids. Incorporating rewards/points systems helps Toys R Us establish a long-term kind with the customer and the relationship only grows as the customer buys each time at the store. This lock-in mechanism would also play a vital role in call foring the customers back to the store as opposed to shopping at the competitors store for their needs. 3 in 1 experienceThe company can bring its umbrella of product offerings from its various stores such as Toys R Us, Kids R Us and Babies R Us under atomic number 53 roof. Providing several products in one store provides the customers more than one reason to stop at the store. Families with kids in different age groups and families with varying needs can find their needs in one place presenting the customer with a one stop shopping experience.